Winota was commissioned by Utopia Labs, a cutting-edge blockchain technology provider aiming to redefine luxury within the Middle Eastern tech landscape, to develop a sophisticated and innovative brand identity. With the goal of embodying opulence and modernity, Winota crafted a visual identity centered around gold tones, inspired by hieroglyphics and the mythical Midas Touch. Combined with intricate linework evocative of electrical switchboards, the resulting graphical system communicates technological elegance, innovation, and cultural richness. Complemented by a sand-inspired palette, the identity achieves versatility across digital and print media, effectively positioning Utopia Labs as a symbol of technological luxury and modern sophistication in Dubai’s dynamic market.
