
Open House
Strategy,
shaped
together
At Open House, strategy isn’t a solo act—it’s a collaborative space where ideas take shape, evolve, and turn into strategies that drive impact.

Open House
Strategy, shaped together
You’ve got the vision. You’re growing fast. But scaling a brand takes more than just momentum—it takes a clear strategy that keeps you ahead.
At Open House, strategy isn’t a solo act—it’s a collaborative space where ideas take shape, evolve, and turn into strategies that drive impact.
Why Choose Us
Your brand isn’t generic—so why should your strategy be? At OpenHouse, we don’t rinse and repeat. Our in-house developed 4C framework ensures your brand is built on insight, creativity, and thoughtful execution. Here’s how we work with you to ensure your brand on the web isn’t just seen, but truly recognized and remembered.
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About Tania D'souza
With 18 years of experience, an MBA, an M.Sc., and the mindset of an entrepreneur, Tania helps brands in tech, luxury, renewable energy, retail, hospitality, and real estate think big, move fast, and win. No jargon, no overpriced strategy decks—just data-driven, proven solutions that make an impact.
She’s worked across the US, UK, France, Singapore, Ireland, India, the Middle East, and now Madrid— so yeah, she’s seen brands soar, brands sink, and brands that should’ve just stayed a group chat idea.
Need someone to validate every opinion, no matter how questionable? You have Alexa for that. But if you want a strategist who’ll challenge your brand to be better, go bigger, and win, connect with Tania.
Expertise
Brand strategy & Marketing
Business design for Startups
Behavioural insights
Digital & Data fluency
Stakeholder Management
Pitch deck architecture







Work with Tania on a consulting basis or as a fractional brand strategist—whichever fits your business best.
A niche venture studio and innovation lab that co-builds and invests in wellness-driven businesses at the intersection of yogic science, technology, and research.
Leading the new brand direction and creative expression for WElink Group with a focus on digital branding
Lead generation strategy to connect investors with stable returns and Portuguese Golden Visas through renewable energy investments.
Building a challenger brand in the meditation and sleep industry.
Developed impactful micro-learning programs, including an AI-powered Resilience Score Calculator, in collaboration with behavioural scientist Dr. Katerina Bohle Carbonell.
Former business partner in a luxury vegan handbag & accessory brand founded by product designer, Arran Evans, who brings a unique perspective shaped by her creative lineage as the daughter of The Edge from U2.
Led leasing, branding, and marketing for a 5M sq. ft. portfolio in South Asia.
Crafting the brand and creative expression for F&B startup - Fruition, located at IMMA, Dublin
Advised on local strategies and store positioning for their expansion in India.
Strategic advisory on brand expansion and retail growth in South India.
Partnered on feasibility studies, leasing, and zoning strategies for international brands expanding into India’s burgeoning retail market.
Advisor to Irish designer, Melissa Curry and developed brand concepts and positioning strategies to successfully pitch to Virgin Voyages & Dublin Airport for travel retail.
Provided market insights to align architectural concepts with local trends in India
Helping local retailers across Ireland to embrace digital transformation and scale their business online.
Designed experience activations to attract top talent at major tech conferences in Dublin like Inspirefest, Dublin Tech Summit
Worked closely with CEO Ann O’Dea as a brand strategist and community manager for Inspirefest 19 (now Future Human), their flagship conference.
Associate consultant for sales and lead generation within their EGBU team.
Worked with Founder & CEO Silviu Preoteasa to expand presence analytics tech into retail, hospitality, and museums while refining messaging, value proposition, and strategy to meet funding objectives.
Advised startups part of accelerators on branding, competitive advantage, pitch decks and market positioning.
Designed branded events and amplified brand CoderDojo through event partnership with Zalando.